Let’s Rock. On a mission to build 1,000 unforgettable & impactful brands.

Let’s Rock. On a mission to build 1,000 unforgettable & impactful brands.

Let’s Rock. On a mission to build 1,000 unforgettable & impactful brands.

Althea D’silva
DIRECTOR OF PERFORMANCE MARKETING & OPERATIONS

I build the structure
behind agency growth.

I build the systems, develop the leaders and strengthen delivery so your agency can grow without every decision coming back to you.

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14+years of experience

Decade of experience in Performance marketing & leadership

Althea at her desk
€5M+media portfolio

Across Google, Meta, TikTok, LinkedIn and Bing, for 50+ client accounts in Ireland, the UK and the US.

14+ years across agency operations, people leadership and performance marketing.

About

I’m Althea, and I turn growing agencies into organisations that run without the founder in every decision.

I started as the first PPC hire in a four-person team. Three years later I was running the agency’s operations, people, systems and finances, while staying close enough to the accounts to audit them myself.

Althea at her desk

Operations meets performance

What skills I bring to move
business forward

Most leaders pick one side. My job sits on both, and each makes the other sharper.

Agency & performance operations

I own delivery end to end: capacity forecasting in ClickUp, the escalation framework that stops issues before they reach the CEO, and monthly billing and per-account profitability in Xero and GoCardless.

Stakeholder management & team leadership

I coach four department heads toward independent, data-driven leadership, and run hiring, onboarding and performance for a team spread across Ireland, South Africa, Malta and India. Before that I led teams of 30+.

Paid media & campaign management

Google Ads, Meta, TikTok, LinkedIn and Bing: strategy, builds and platform audits. I joined as the agency's first PPC hire and built its paid social offer from nothing, so I can QA the work, not only manage it.

Tracking, automation & AI integration

GA4, GTM and server-side tracking for attribution you can trust. AI built into daily workflows with ClickUp AI, Claude, ChatGPT and Gemini, plus CRM and automation in HubSpot, Salesforce and Pardot.

Althea

I bring people, processes and performance together to move businesses forward.

Let’s build businesses
that grow stronger.

The thinking behind the work

From making delivery more predictable to helping leaders take ownership, I bring structure to the business and understanding to the people who run it.

Problems I can help you resolve

Tap the ones that sound familiar

Across industries. Beyond borders.

I bring experience across diverse sectors and international markets, adapting operations and marketing to different business models, customer needs and commercial priorities.

Industries

  • Fashion & lifestyle eCommerce
  • Pharma & healthcare
  • Energy (OFGEM regulated)
  • SaaS & technology
  • Property & hospitality
  • Gaming & entertainment

Markets

  • Ireland
  • United Kingdom
  • EMEA
  • United States
  • Canada
  • B2B and B2C

Recommendations

What it’s like to work with me.

Bringing structure to growth.

We have a much clearer sense of who owns what and how work moves forward. She brings order to busy operations, gives teams direction and helps us resolve issues before they become bigger problems.

[Name]CEO / Founder, [Company]

Aligning performance with goals.

She asks the right questions and keeps the work connected to what matters commercially. We know where things stand, what needs attention and how the next decision supports our business priorities.

[Name]Client / Business leader, [Company]

Building confident, capable leaders.

Her feedback is clear, and she gives you room to make decisions. I’ve become more confident in leading my team, handling difficult conversations and taking responsibility without needing every answer.

[Name]CEO / Founder, [Company]